Elizabeth Babcock, City of Denver's Residential Program Manager, and Seth Portner, COO for Populus, LLC. will discuss the Denver Energy Challenge, a program that has sought to bring residential energy efficiency to the city of Denver. Using the latest techniques, Denver is the national leader in achieving "conversion rates," or people who actually take action and invest in energy efficiency. This conversation will illuminate the ways and means of energy efficiency conversion and answer the pressing question: what's in it for me?